So many people have given so many speculations and theories on why Instagram is good for your business. But if you’re here, it means you don’t really believe them and would like to know specifically why you should leverage on Instagram for your brand.
We’ll start by saying that Instagram is undeniable a major social network, and it goes beyond saying that any marketer, who’s not yet leveraging on this channel is really missing out on an awesome opportunity. Here are some reasons why you have to start leveraging on the social media platform for your brand.
Instagram is Built Around Storytelling
We all love stories, and no one can resist a great story. From fairy tales to drama and romance, we’re enthralled by fascinating stories. This is why we’re drawn to people who have a natural gift for recounting dramatic or humorous events. It is because the human nature is simply attracted to good storytelling, and your ability to tell a great story as a business owner reflects greatly on your brand.
Instagram provides you this opportunity and enables you to share your brand’s story in the most interesting way possible. You get to make use of videos and catchy content that your audience will definitely fall in love with.
Visual Content Has a Huge Impact on Your Marketing Strategy
Pictures appeal to us more than texts. It’s another natural human phenomenon. But Instagram gives you a great excuse to share pictures and videos with your audience and win them over to you. You get to share your brand’s story with your audience in captivating and compelling ways.
Instagram Enables You Reach More People
Instagram has over 700 million monthly users, providing you with more audience than you need. This enables you to reach more people, and gain more customers.
Instagram Also Allows You Engage with Your Community
With Instagram, you get to engage with your clients and customers, getting to know what their preferences are, and what adjustments they would love you to make. It brings you closer to your customers and makes them comfortable enough to share their honest reviews with you.