In today’s era of digitalization and innovation, the advantages of social media marketing cannot be overestimated. Regardless of what your brand or business sells or produces, social media marketing proves to be a great way to boost your coverage and gain the traction your business needs to reach your target audience.
Facebook is one major social media platform with over 2.79 billion users, and your ability to maximize this reach will determine your business’s online visibility.
Here is how to successfully create a Facebook business page.
Start by Logging into Your Facebook Account
If you do not already have a Facebook account, now’s the time to create one. It’s impossible to create a Facebook business page without having a Facebook account. Once you have created your Facebook account, log in, and follow these steps.
Once you click on this link, you’ll be able to select the type of page you’d like to create. Specify if it’s for a business/brand or community/public figure. Since we’re talking about business pages, you’d want to go for the business option. Click on the Get Started button.
Fill in Your Business Information
Here, you enter your business information. For the name of your page, type out your business’s name, or the name your business is known for.
For category, choose one word or two that accurately describe what your business is about. Facebook will suggest some options, and you are to choose the ones your customers and target audience will likely search for.
Fill in Your Address and Phone Number
Here, you get to decide whether or not to make these details public. Then, you fill them in accurately, so your customers and potential clients can easily reach you.
Add your Pictures
At this point, you have to be extra careful and ensure that the images you upload accurately reflect your brand and portray your brand’s identity for what it really is. Upload your profile image. It is highly advisable that your logo is your profile image. This will aid easy recognizability and help your brand be more visible to those who need to see it.
After you have uploaded your profile image, the next thing you should do is choose your cover image. This is usually the most prominent image on your Facebook business page.
Choose A Username
This username is also called your vanity URL, and it is how you tell people where to find you on Facebook. It could be up to 50 characters long, but one thing you have to bear in mind is that it has to be easy to remember. You could easily use your business name for this too.
Click Create Page @Username in the left menu
There! You’re done. You can begin posting on your new Facebook page, and invite friends to share your posts!